Buffalo Exchange x Target Capstone Project

This project is a summation of all of the skills that I have acquired while obtaining my degree in fashion merchandising. The preliminary work for this project involved researching Buffalo Exchange’s history, their competitors, and creating a SWOT analysis for the brand. The next step of the project was creating this slide deck, and proposing a new line for the brand.

Skills learned:

• Market & Competitive Analysis
• Demographic Research
• Trend Research & Forecasting
• Costing Principles
• Marketing Ideation
• Planning & Buying
• Purchase Order Creation
• Product Allocation