Skagen X Nanushka Intern Project

At my internship with Fossil Group in the summer of 2022, I worked on the Skagen brand as a merchandising intern. I was tasked to create a line extension proposition for the brand that fulfilled a whitespace in the market. I proposed reviving an old platform, the Hagen, in collaboration with Hungarian brand, Nanushka. This collaboration would allow Skagen to reach a younger audience, create in-store presence, and drive digital sales and social engagement.

The product was launched, and can be found here: Skagen Hagen Watch

Skills learned:

• Critical Brand Exploration
• Consumer Whitespace Fulfillment
• Brand Collaboration
• Brand Collaboration Ideation
• Sustainability Research & Inference
• Watch design
• Assortment Delivery
• In-store Merchandising Design
• Influencer Marketing
• PR
• Digital Marketing