The Kensho Club: Luxury Brand Creation

While studying abroad in Florence, Italy, I took a class called “The Luxury Market”. For our final project, my team and I were tasked with creating a new luxury brand. My team and I proposed the creation of a luxury, women’s only gym.

Skills Learned:

• Entrepreneurial need proposition
• Luxury market knowledge
• Luxury consumer knowledge
• Business planning
• Market analysis
• Logo & Inspirational design
• Pitch etiquette