Marketing Research

Marketing Research Project

For this project, I was tasked with a case study to analyze the preferences of potential restaurant patrons who had completed a survey. I analyzed this survey data on a program called SPSS, which is a powerful statistical analysis tool. This tool allowed me to make inferences based upon the patrons’ responses to address questions posed by the restaurant owner.

Skills learned:

  • SPSS Software
  • Statistical Inference Skills
  • Survey Analytics
  • Data Analytics