Kindred at Meijer: Gender Neutral Product Line Creation

At my Menswear Merchandising internship for Meijer in summer of 2021, my team of 4 was tasked to propose a new product line extension for the menswear department. With their outside design vendor based in New York, Décor, our team designed, merchandised, and marketed a line from the ground up. This line is now available in-store at Meijer, located in the Midwest United States. The line, for legality reasons, is called “Common Identity”.

Skills learned:

• Team collaboration
• Outside vendor collaboration with licensor
• Economic estimation tools
• Integration of Meijer brand values into product
• Survey analysis & distribution to real Meijer customers
• Analytical statistical hypothesis and testing
• Mood & Design
• Hang tag creation
• Line creation
• Sizing creation
• In-store merchandising mock-ups
• Pricing & planning
• Multi-year financial planning
• Supply chain logistics
• Marketing and promotion long-term planning
• Social media marketing
• Digital advertising
• Digital customer experience statistical analysis
• Web page creation
• Email Marketing creation